When it comes to open houses, there are a number of conventional methods real estate agents use to attract potential buyers to come out and see the property. While many methods work (who doesn’t enjoy eating cinnamon buns fresh from the oven?), in today’s competitive real estate landscape, the goal is to help your home stand out in the best way possible. If you’re putting your house on the market, find an agent who’s willing to get creative to make the sale. Or for those looking for their next home, take note of the innovative ways’ agents are getting you in the door. Get inspired with these creative ideas your agent should tap into for your next open house – no baking required!
Raffles: Who doesn’t love free stuff?! An open house could include a raffle for gift cards, or your agent could offer a small prize to the first 10 guests creating an incentive for potential buyers to attend your open house, helping to set yours apart.
Themes: If an open house falls on multiple days, highlighting key features of your home and neighbourhood to bring the home’s best qualities to light is key. Connect those great features as a theme. For example, have your agent play up the liveability factors unique to your neighbourhood. Is the listing close to schools? The theme could be Family Friendly: why not use online map tools to show how close great schools are? Is the home near highly rated restaurants? Try a foodie theme and have your agent print off some great restaurant reviews. Buyers need to be able to imagine themselves in the home but also the area and this is a great way to show off the listing’s top qualities.
Catch their eye: Most social media users scroll through their apps on a daily basis, so you are more likely to get eyes on your home’s listing with great visuals. Real estate agents should try leveraging Instagram stories – and video snippets – to preview the listing’s most attractive features. It’s also an opportunity to tease creative activations like a raffle! Open houses can be repetitive for buyers so it’s important to find a creative agent who’s willing to change it up and give buyers something they’ve never seen before. With these fun differentiators, your next open house is sure to be a hit and will give potential buyers an experience they’ll remember.