With so many uncontrollable factors at play, selling a luxury property can be more of an art form than a science. That being said, there are a handful of steps you can take to make sure your high-end home gets the star treatment. Use these five selling techniques to put your soon-to-be-profitable property on the top of luxury buyers’ lust lists.

Image Alt Text

Know Your Audience

Since luxury homes come with high price tags, there’s a very specific portion of the population who can pursue them. Creating a predictive psychological profile of your potential high-end buyer will help you hone in on their wants, needs and dreams. You’re not casting a wide net but are looking for a specific audience for marketing—if you build it, they will come.

Image Alt Text

Story Telling

Sure, you’re selling your home’s incredible features and design elements, but what else is going to motivate that big buy-in? Look at the lifestyle you can offer a buyer, such as proximity to an excellent Pilates studio, protected parklands and top-notch schools. The secret to selling a luxury property is understanding a buyer’s motivation to spend big—it’s the life they see themselves living there.

Image Alt Text

Focus In

When deciding where to focus your marketing material, the two most important rooms are the kitchen and ensuite bathroom. In the kitchen, call attention to high-end appliances, such as that Viking stove or Bosch dishwasher. Luxury buyers look for brands. In the master ensuite, it’s all about the luxury features, such as a whirlpool tub or steam shower.

Image Alt Text

Price is Right

Setting the right price on a luxury property is extremely important — and difficult. There are fewer comparable homes to reference and they tend to be custom-built with features that aren’t necessarily for everyone. Make the price too high and it will sit on the market, only to force you to pop it up again later at a lower asking price (never a good look). Looking at similar properties that have sold quickly in the area will help give you a range to work with.

Image Alt Text

People Person

Marketing, showing and selling a luxury property takes a lot more finesse than an average home—the stakes (and payouts) are higher. Look for a real estate agent who’s well versed in the language of luxury and who understands the power of professional photography. Make sure they’re tech-savvy as well—social media has become a massive tool for getting a listing in front of the right eyes.

You may also like 5 Secrets You Should Know Before Buying a Luxury Property on HGTV.ca.

Courtesy of HGTV.ca.

More to Explore

Taxes

Should You Pay Property Taxes Through Your Mortgage?

March 28, 2024

5 Things To Do To Prep Your Backyard for Spring and Summer

March 27, 2024

Spring Checklist for Homeowners

Spring Checklist for Homeowners

March 26, 2024

RE/MAX Awards header

About the RE/MAX Awards and Recognition Program

March 25, 2024

Real estate

Real Estate Definition: Title Search

March 25, 2024

moving with pets

RE/MAX and Pet Valu Team Up to Make Moving with Pets Easier

March 25, 2024

8 Easy Outdoor Home Improvements to Consider This Spring

March 23, 2024

Assignment Sale

Real Estate Definition: Assignment Sale

March 22, 2024

How to Move With Pets

How to Move With Pets: A Complete Guide

March 22, 2024

Find the
Right Agent

Sign up
For Our Newsletter

Hidden

Next Steps: Sync an Email Add-On

To get the most out of your form, we suggest that you sync this form with an email add-on. To learn more about your email add-on options, visit the following page (https://www.gravityforms.com/the-8-best-email-plugins-for-wordpress-in-2020/). Important: Delete this tip before you publish the form.
Untitled(Required)

*RE/MAX, LLC, 5075 S. Syracuse St., Denver CO, 80237; RE/MAX Western Canada and RE/MAX Ontario-Atlantic, 639 Queen Street West, Toronto, ON M5V 2B7, 905-542-2400