RE/MAX continues to hold its top spot in the real estate realm, this time with our ranking as the Most Trusted Real Estate Brand, as voted by you – Canadians consumers!
BrandSpark surveyed more than 5,000 Canadians and analyzed their responses as to why they trust a particular brand. Winners were selected based on the greatest volume of mentions.
RE/MAX surpassed runners-up Royal LePage and Century 21.
What influences brand trust? Survey said…
73% of respondents said timely responses to serious issues greatly increases their trust in the brand.
56% of consumers surveyed said providing detailed information about their product or service greatly increases trust.
49% of respondents said seeing unfiltered reviews on the brand website increases their trust greatly.
53% said consistent pricing greatly increases their trust.
“Canadians say their trust in a brand is greatly increased by personal experience, responsiveness, transparency, fair pricing, and the endorsements of other consumers,” said Robert Levy, President of BrandSpark International.