When Canadians think about who they trust with one of the biggest decisions of their lives, the answer is clear: REMAX®.
For another year running, REMAX has been named the #1 Most Trusted Real Estate Agency in Canada, according to the 2026 BrandSpark Most Trusted Awards,
What the Study Found
The 2026 BrandSpark Canadian Trust Study reflects the opinions of 45,394 Canadian shoppers, who collectively provided 240,033 brand evaluations across 363 categories. In the Services category, REMAX was voted the most trusted real estate agency brand, chosen not by a panel of judges, but by everyday Canadians based on their own real-world experiences.
What makes this recognition especially meaningful is how the winners are determined. Participants provide unaided, top-of-mind responses, identifying the single brand they trust most, with winners declared when a brand achieves a statistically significant lead or when its trust share exceeds 10%. No prompting. This award reflects real Canadians naming the brand that comes to mind first when they think of trust in real estate.
Why Trust Matters More Than Ever
This year’s study made one thing abundantly clear: in a challenging economic environment, trust isn’t just a nice-to-have. It’s a competitive advantage.
According to the study, 79% of consumers said they would rather pay more for a brand they trust than switch to a cheaper alternative that is not as trusted. That’s a powerful signal. When buyers and sellers are navigating one of the most significant financial decisions of their lives, they’re not just looking for the lowest commission. They’re looking for an agent they can count on.
“In an environment where Canadians are increasingly selective with their spending, trust remains the currency of loyalty,” said Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards. “This year’s winners have achieved the highest levels of consumer confidence by consistently delivering quality, value, and reliability.”
Trust Is Built Over Time, and It Shows
Winning this recognition isn’t just about name recognition. It comes down to what REMAX agents deliver every single day. Consistency, genuine relationships and local knowledge that actually makes a difference when you’re making one of the biggest financial decisions of your life.
That’s the kind of trust that doesn’t come from a marketing campaign. It comes from showing up for clients, delivering results, and earning referrals because people felt genuinely taken care of. When a past client recommends their REMAX agent to a friend or family member, that’s the real measure of trust in action.
And according to BrandSpark, that kind of trust has real staying power. Canadians who trust a brand come back to it, recommend it to others, and stick with it even when other options are available.
What This Means for You
Whether you’re buying your first home, selling a property you’ve loved for decades, or navigating an investment decision in a complex market, you deserve to work with a team that Canadians trust most. That’s REMAX.
REMAX is a global network of independently owned and operated offices, with more than 1456,000 sales associates and a presence in over 120 countries and territories. REMAX agents sell more real estate than any other Canadian brand**, and more buyers and sellers would recommend REMAX than any other real estate brand***.
Ready to work with Canada’s most trusted? Visit REMAX.ca to find an agent near you.
*REMAX was named the #1 Most Trusted Real Estate Agency in Canada in the 2026 BrandSpark Canadian Trust Study, based on a national survey of 45,394 Canadian shoppers.
Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2021-2026, 2019 and 2017. ©2026 RE/MAX, LLC. Each Office Independently Owned and Operated. 26_216
