RE/MAX® has been voted the #1 Most Trusted Real Estate Agents in Canada by Canadian shoppers, year after year*, according to the BrandSpark® Canadian Trust Study. The 2025 Study is based on a national survey of 35,200 Canadian shoppers who gave their top-of-mind, unaided feedback on which brands they trust most and why, in the categories they have recently shopped. Market research and consulting firm BrandSpark International conducted 190,000 brand evaluations across 292 categories of consumer products and services, spanning Household & Cleaning, Petcare, Home Goods, Food & Beverage, Beauty & Personal Care, Over-The-Counter Health, Baby & Kids, Automotive, Restaurants & Retail and Services. As part of the Services category, RE/MAX was named the #1 most trusted real estate agency brand*.
Trust is the cornerstone of success in the real estate industry, and we’re honoured to be the real estate brand that is most trusted by Canadians, year after year. RE/MAX agents don’t just help their clients buy and sell homes. They’re a key partner in one of the biggest decisions they’ll make in their lifetime. This recognition is a direct reflection of the high level of professionalism and dedication of our network of more than 25,000 RE/MAX agents across Canada**.
The BrandSpark® Canadian Trust Study reveals that, even in the face of economic challenges, consumers prioritize and are willing to pay a premium for brands they trust most. Brand names continue to dominate the list, demonstrating that established brands continue to deliver value to Canadians.
“At a time when Canadians are more selective with their spending, trust remains an essential purchase driver. This exclusive club of brands has earned the highest levels of consumer trust by consistently delivering high value, quality, and reliability to consumers,” said Adam Bellisario, Associate Vice-President of the BrandSpark Most Trusted Awards, in a press release.
“New market challengers are emerging, and we see the presence of private label brands continuing to provide a challenge to brands, but consumers continue to gravitate toward established brands that communicate their strengths and deliver on their promises,” adds Philip Scruton, BrandSpark’s Vice-President of Shopper Insights.
RE/MAX is a global network of independently owned and operated offices, with more than 140,000 sales associates and a presence in over 110 countries and territories. RE/MAX agents sell more real estate than any other Canadian brand*** and more buyers and sellers would recommend RE/MAX than any other real estate brand.**** For more information, visit REMAX.ca.
*Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2019-2025 and 2017.
**As of year-end 2023.
***Source: CREA, RE/MAX
**** Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.
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