Campaign Celebrates Local Agents Who Know Your Neighbourhood Inside Out
REMAX Canada is proud to launch The Experts Close to Home, a fresh, modern campaign designed to remind Canadians that, when it comes to buying or selling a home, nothing replaces true local expertise. The initiative spotlights REMAX agents as the trusted professionals they are—people with real experience, deep neighbourhood knowledge, and a commitment to guiding clients through one of life’s biggest and most emotional decisions.
For decades, Canadians have turned to REMAX for confidence, clarity and results. As the real estate landscape evolves, the brand is evolving too, bringing a renewed sense of warmth, swagger and community focus. This campaign reflects exactly that.
Trusted. Magnetic. Welcoming.
At its core, The Experts Close to Home reflects who REMAX has always been:
- TRUSTED. Still the gold standard. Still the advisor Canadians rely on to protect their biggest asset and simplify complex decisions.
- MAGNETIC. A sense of confidence (yes, a bit of swagger) that draws people in, built on genuine experience—not hype.
- WELCOMING. A local brand that treats clients like neighbours, not numbers. Because real estate is about people before it’s about properties.
“This is more than a marketing refresh—it’s a storytelling shift,” says Melissa Clemance, Vice President of Brand, Real Estate at REMAX Canada. “This campaign moves beyond generic stats and big statements, instead showing Canadians why REMAX agents are different and how their expertise feels personal, meaningful, and rooted in the communities they call ‘home.’”
The campaign isn’t just about staying top of mind. It’s about deepening connection and relevance with Canadians. Every touchpoint—from emotional brand moments to micro‑content on social—reinforces one idea: REMAX expertise is local, it’s personal, and when a homebuyer or seller chooses to work with a REMAX agent, it’s theirs.
And it’s not just what we say that creates trust—it’s how REMAX shows up. REMAX agents lead with both substance and style, blending market insight with the kind of human warmth that makes clients feel understood and supported.
“Buying or selling a home is one of the most significant decisions a person can make. Canadians deserve more than generic advice. They deserve experts who truly know their neighbourhoods,” says Clemance. “With ‘The Experts Close to Home,’ we’re celebrating the deep local knowledge, professionalism, and heart our agents bring to every client relationship. This campaign is about showing Canadians who we are—not only as real estate professionals, but as neighbours committed to their success.”
Where You’ll See the Campaign
The campaign, developed by Juliet—REMAX Canada’s creative agency of record—made its debut on February 2 across out‑of‑home (OOH) media nationwide. This spring, Canadians will see the next wave roll out across digital platforms including TikTok, Meta, Reddit, Google, Pinterest, YouTube, and more—meeting consumers wherever they are in their journey.
Whether you’re preparing to sell or simply exploring what’s next, REMAX agents are here to help you unlock your next chapter with confidence. Because when the expert is close to home, everything just makes more sense.
Ready to discover some local neighbourhood gems? Connect with a REMAX agent and start your search today!
