According to Canadian consumers, RE/MAX has been voted #1 Most Trusted Real Estate Agents in Canada six times in a row.*  The results of the 2023 BrandSpark® Canadian Trust Study are based on a survey of 15,878 Canadians – one of the largest studies of its kind – who gave their top-of-mind, unaided answers as to which brands they trust most and why, in the categories they have recently shopped. BrandSpark analyzed 222 different consumer products and service categories, spanning Household & Pet Care, Home Goods, Food & Beverage, Health Beauty & Personal Care, Baby & Kids, Clothing & Sporting Goods, Automotive, Services & Retail. As part of the Services & Retail category, RE/MAX was named in the “real estate agency” category.

“Behind every successful real estate transaction is a foundation built on trust,” said Christopher Alexander, President of RE/MAX Canada. “We’re honoured to be the real estate brand that is most trusted by Canadians for the second year in a row, and we look forward to continuing to help buyers and sellers achieve their real estate goals as we navigate what promises to be another interesting year in the market.”

BrandSpark noted the impact that inflation has had on the landscape of consumer goods and services, noting that this year’s trust study indicates that consumers are still willing to pay a premium for brands that provide high-quality products and services. “Any shift in the landscape can influence consumers to switch brands,” noted Adam Bellisario, AVP, BrandSpark. “When brand trust is low, consumers are most willing to switch to another option based on factors like price and convenience.”

About RE/MAX

RE/MAX is a global network of independently owned and operated offices, with more than 140,000 sales associates in over 110 countries and territories. RE/MAX agents sell more real estate than any other Canadian brand** and more buyers and sellers would recommend RE/MAX than any other real estate brand.***

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*Voted most trusted Real Estate Agency brand by Canadian shoppers based on the BrandSpark® Canadian Trust Study, years 2023, 2022, 2021, 2020, 2019, and 2017.

**Source: CREA, RE/MAX
*** Source: MMR Strategy Group study of buyers and sellers, asked if there is one real estate brand they would be most likely to recommend to a friend or relative, and if so which one.