Once again, REMAX has been named the most reputable real estate brand in Canada in Leger’s 2026 Reputation Study. Reputation is earned one conversation at a time. One showing, one offer, one phone call at 9 p.m. when a client is nervous and needs reassurance. It is built slowly — and that is what makes this recognition so meaningful.
What Canadians Are Rewarding Right Now
This year’s Reputation Study tracked 334 companies across 29 sectors, and one message stood out clearly: Canadians are rewarding brands that offer simplicity, dependability, and better value for their money.In a year marked by economic pressure and less patience for flashy promises, the companies that rose to the top were the ones that delivered where it mattered most.
Leger’s findings show that size and visibility alone no longer guarantee reputation. What matters is consistency, usefulness, and showing up where brands are needed most. That is a description that reflects what REMAX agents do every day.
Why This Recognition Matters
Leger is the largest Canadian-owned market research and analytics company. Its 2026 Reputation Study evaluated 334 companies across Canada, with each assessed by approximately 2,100 respondents, for a total of 38,619 interviews conducted between November 14, 2025, and January 20, 2026.
Reputation is measured across six pillars: financial success, social responsibility, honesty and transparency, quality of products and services, attachment, and innovation. REMAX leads the real estate sector — voted the most reputable real estate brand in Canada.
“Being recognized once again as the most reputable real estate brand in Canada is an honour that belongs to all REMAX agents,” says Don Kottick, President of REMAX Canada. “This recognition reflects the trust Canadians place in professionals who show up with expertise, honesty and care — often during some of the most important decisions of their lives. REMAX agents earn that trust every day by putting clients first and delivering value where it matters most. What is most impressive is that REMAX Canada maintains the largest market share n the country and is the largest market share n the country and is the largest largest market share by far in the country and is the number one brand in every national price category1
Reputation Is Built by People
A brand’s reputation is really the result of people keeping their word.
For REMAX, that means thousands of agents across the country who show up prepared, communicate honestly, and put their clients first. It means helping a first-time buyer navigate uncertainty. It means guiding a growing family through an important move. It means being available when questions arise and steady when decisions feel overwhelming.
In a real estate market that has seen plenty of change, that consistency is what turns a transaction into a relationship. And relationships are what lasting trust is built on.
To download the full 2026 Leger Reputation Study, click here.
Based on Leger’s 2026 Reputation Study, which provides a complete sector analysis of reputation for 334 companies in Canada. Data was collected from Nov. 14, 2025, to Jan. 20, 2026.
- Based on combined Multiple Listing Service (MLS) data consisting of “sold” listings (closed residential transactions) of all office locations and independent offices of each multi-office or franchise organization identified, which listings were sold by such organization itself, or with the aid of a cooperating broker, from January 1, 2025 – December 31, 2025. Third-party data is +/- 2% in major markets, and does not include Yukon and Nunavut due to low reported transactions. MLS data is deemed reliable but is not guaranteed. REMAX is not responsible for inaccurate data aggregated from MLS and third-party vendors.
Each REMAX office independently owned and operated.
